Since its inception in 2019, Etiqa’s Free Cervical Screening Programme with ROSE Foundation has already screened over 24,700 women and identified over 1,471 positive cases which subsequently linked to timely follow-up care over the past 6 years. ROSE has engaged 44 government hospitals nationwide for referrals, linking women with positive test results for appropriate care.

The new phase of this Etiqa’s Free Cervical Screening Programme with ROSE Foundation will enhance the existing initiative by establishing multiple ROSE hub models by providing test kits in various healthcare facilities throughout West and East Malaysia to offer free cervical screening services to the underserved communities, alongside ongoing community-based outreach under Program ROSE. This initiative aims to complement and support the national screening programme led by the Ministry of Health to improve cervical screening uptake nationwide.

The launch event took place at Tadika On Pong in Ampang. Yang Berhormat Datuk Seri Dr. Dzulkefly Ahmad, Minister of Health Malaysia officiated the event, alongside Yang Berusaha Mrs. Fauziah Hisham, Chairperson, Etiqa International Holdings, Yang Berusaha Dr. Rabindra Abeyasinghe, WHO Representative and Head of the WHO Country Office to Malaysia, Brunei Darussalam and Singapore and Yang Berusaha Professor Dr. Woo Yin Ling, Founder and Trustee of ROSE Foundation, in attendance. The event also featured cervical cancer screening by Program ROSE targeting the underserved and underprivileged community to promote health awareness and early detection.

Yang Berhormat Datuk Seri Dr. Dzulkefly Ahmad, Minister of Health Malaysia said, “This meaningful collaboration between the private sector, public health system, and NGOs reflects the power of collective action in accelerating our journey towards a cervical cancer-free Malaysia. I encourage more partnerships like this to come forward and join us in creating a healthier, more equitable future for all Malaysian women.”

“Etiqa is pleased to collaborate once again with the ROSE Foundation to provide free cervical screening for 4,000 women through Phase 5 of the Etiqa’s Free Cervical Cancer Screening programme. Through this initiative, we aim to increase awareness about cervical cancer, particularly among underserved communities, while supporting the Ministry of Health’s aspiration to eliminate the disease. This reflects our vision of Making the World a Better Place by helping women take charge of their health and safeguarding their future.” said Ms. Leong Su Yern, CEO of Etiqa Life Insurance Berhad.

Yang Berusaha Professor Dr. Woo Yin Ling, Founding Trustee of ROSE Foundation said, “Every woman deserves the chance to protect herself from cervical cancer—no matter where she lives. With Etiqa’s support, this new phase of Program ROSE brings us closer to making that vision a reality.”

For more information about the Etiqa’s Free Cervical Screening Programme with ROSE Foundation, please visit www.programrose.com or email enquiry@programrose.org.